School of Branding and Advertising (SoBA), which is part of NMIMS Deemed-to-be-university of SVKM, one of India’s leading educational institutions with 41 legacies of academic excellence, has signed memoranda of understanding with 120 Media Collective, one of India’s most impactful digital-oriented companies, and The Advertising Standards Council of India (ASCI), the country’s leading advertising industry association, is committed to the cause of self-regulation for the protection of consumers. The agreements were signed by Ms. Manisha Kapoor, Secretary General of ASCI; Mr. Suhas Ambre, Head-Talent & Culture, 120 Media Collective; and Dr Meena Chintamaneni, Registrar, NMIMS Deemed-to-be University.
Under the agreement, 120 Media Collective and ASCI will facilitate live projects for students at the NMIMS School of Branding and Advertising, to help them gain field experience by working on campaigns, research, commercials, branding exercises, media management, media planning, creative writing and much more. Certificates will be issued to students who successfully complete the required work. The two organizations will also organize master classes or webinars to allow students to interact with management. In addition, 120 Media Collective will offer internships to final year students who have excelled in studies.
ASCI, established in 1985, examines complaints about advertisements in all media and ensures that they adhere to its self-regulatory code, which requires that advertisements be legal, ethical, honest and truthful, non-dangerous or harmful, while respecting competitive fairness. As part of the agreement, ASCI will also organize an e-learning program for third-year students to familiarize them with the Self-Regulatory Code.
Discussing partnerships, Dr. Mukesh Sharma, Dean, NMIMS School of Branding and Advertising, said, “At NMIMS, we strive to develop partnerships and collaborations that add value to our students and expose them to new and real learning that helps them in their future careers. Our partnership with 120 Media Collective and ASCI will therefore be extremely beneficial in helping them discover the world of branding and advertising firsthand and understand the nuances and current trends in the industry.
Priya Menon Nair, Program Director, NMIMS School of Branding and Advertising, said: “We are delighted to partner with two of India’s leading branding and advertising organizations. This collaboration will facilitate real-time exposure of the industry to our students, complementing our ongoing efforts to provide them with the highest quality education. Internships and live projects will give them insight into how the industry works and its needs, helping them shape their skills, while the e-learning program will keep our students up to date with the latest trends and demands of the industry. industry regulation.
NMIMS SoBA is a leading communications school that aims to develop innovation and creativity with a solid background in business studies. It combines humanities and business to equip students with the skills to manage brands with a sense of social responsibility. With an emphasis on communication, students are encouraged to instill innovation, strategic thinking, and financial management for brand building. The school offers a 3-year full-time undergraduate program, BBA in Branding and Advertising. Admissions for lot 2021 are open via NMIMS-NPAT (Online Home Proctored).
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For more information on the 120 medias collective: https://www.the120mediacollective.com/
For more information on ASCI: www.ascionline.in