These authors share the good, the bad and the ugly about the role of technology in society


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Ask a dozen people what they think of technology and you’ll get a dozen answers. Some would say it kept them sane and connected throughout the madness of 2020. Others would insist that without regular digital deprivation, technology is wreaking havoc on mental health and social connections. Either way, the technology is here to stay.

The key is to determine how and where technology belongs in your personal and professional life. But to draw that conclusion, you’ll probably want to better understand how technology has changed and continues to change the human race. And you’ll find a lot of information from one decidedly offline source: books.

Related: 4 Reasons Every Entrepreneur Should Read More

If you are interested in diving into the direction of tech, take these remarkable reads. They will give you a contemporary take on technology from unique and thoughtful perspectives.

1. Eric Pilon-Bignell – Surfing rebellious waves

Humans are curious creatures. They can’t help but invent and innovate. Is it therefore surprising that a futurist like Eric Pilon-Bignell thinks that our tenacity is leading to the fourth industrial revolution? Pilon-Bignell believes that what is happening today with the rise of digitalization is causing a tsunami of disruption in all the tissues of culture. As a result, he invites readers to make a conscious choice: sit back and watch the waves come or take the bold step and start. Surfing rebellious waves.

If you’re wondering how to cope with the fast-paced world of technological advancements, or if you’re worried about the purpose of AI, this book is in your library. You will not only enjoy a history lesson on how far you have come in such a short time, but also a reminder that tomorrow is affected by what is done today. You may never see technology from the same angle after seeing digital through the Pilon-Bignell lens.

2. Brian Paes-Braga – 8: Reflections on business creation + balance

This is not your average ‘coming of age’ novel. Instead, it’s a memoir dedicated to author Brian Paes-Braga’s journey to financial freedom at the age of 30, a journey that nearly devastated him. In 8, he honestly explains why making an impossible dream come true doesn’t always end the way you planned.

Where does technology come into the equation? For Paes-Braga, the digital world has become both friend and foe. This enabled him to achieve his highest goals. And achieving those goals has both delighted and devastated him. Now, his mission is to help others learn how to use technology to rekindle their spirits and to set personal missions that provide fulfillment and true satisfaction. Never settle for a future of personal bankruptcy. To verify 8 to boost your resilience.

Related: The 17 Habits of Millionaires Who Started Small and Retired Young

3. Doug Cartwright – Holy shit, we’re alive: what now?

Ex-morman. Ex-millionaire. Unfilled. When these are the adjectives you would use to describe yourself, you could end up taking risks. This is exactly what happened to Doug Cartwright as he embarked on a series of adrenaline-filled adventures and journeys to find inner peace. Now CEO, Cartwright peppers Holy shit we’re alive with the wisdom he has accumulated during his years of soul-searching.

If you’ve ever wondered what would happen if you strayed from routine, devices, reality, this is your go-to companion. Be prepared to hear about Cartwright’s use of mind-altering substances to help him see past mistakes and avoid living more than a useful life from now on. While you might not want to repeat the choices he talks about in Holy shit we’re alive, you will come away with a new appreciation for a different way of handling the expectations and burdens of living in an ever-active and fast-paced society.

4. Anne-Marie Hayek – Generation Us

Gen Z digital natives are coming of age and taking advantage of technology in unprecedented ways. From using social media to rally for fairness and justice, to using the internet to educate and empower businesses, they are a powerful cohort. The innovative work of AnneMarie Hayek, Generation Us, describes what makes Gen Z such an important force. Not only are they about to inherit the earth, but they are also trying to save it.

As you browse through Hayek’s work, you will learn more about the vision and capabilities of Gen Z which represent what she calls their “hardened” realism. Not everyone is comfortable with what Gen Z brings to the international table, especially Millennials, Gen Xers, and Baby Boomers who don’t get it. After reading Generation Us, you’ll get a clearer picture of the most unlikely generation of social warriors – and understand why they need you as an ally both online and offline.

Related: Stop selling to Gen Z

5. Nick Shevelyov – Cyberwar … and peace

Is the technology wonderful? Or is it threatening? Nick Shevelyov passionately exposes how technology can be used in multiple ways. Growing up in Russia, he saw technological means used against his father. Yet he hasn’t pushed against technology or shunned everything digital. Rather, he embarked on a career in technology risk management.

Just when you thought you would never understand cybersecurity, Cyberwar … and peace is there to enlighten. Through Work, you will enjoy a walk through the most enduring battles in history and find out how they can inform our digital decisions now. You’ll also hear how Shevelyov recommends that you start building digital confidence as an ethical entrepreneur.

6. Atul Minocha – Lies, damn lies and marketing

Have you ever had the furtive suspicion that your digital marketing efforts are only leading to dead ends? Atul Minocha understands. For more than three decades he worked in the field of marketing. In Lies, damn lies and marketing, it shows you how to get the most out of your online marketing budget. Plus, it finally helps you crack the code and grow your money online.

Minocha lifts the veil on some of the most misunderstood digital marketing concepts, from social media to content creation. Better yet, you’re finally going to “break the Google code” that has kept you and your business from seeing honest results. One last remark: while Lies, damn lies and marketing spends a lot of time talking about technology-related marketing, he also dives into traditional marketing approaches. Therefore, if your organization is involved in all forms of advertising, you will enjoy this book doubly.

7. Adam Coffey – The Exit Strategy Handbook: The Definitive Guide to Selling Your Business

In the wake of his first book, The Private Equity Handbook, author Adam Coffey brings The exit strategy playbook to live. If you own a business today or plan to own one soon, you’ll get quick training on how to make your dream irresistible to buyers from day one. You’ll also hear how Coffey used a blend of art and science to develop organizations that bring in millions down the road. One of its secrets is to invest and keep abreast of the latest technological advancements to attract bigger and better deals.

Even if you’re totally in love with your business today, you never know when you’ll want a change of scenery. Having an exit strategy card handy to inform your moves can help you sell quickly and intelligently. Why lose all the value you put into your business? Learn the inside details of someone who has bought and sold over 100 companies.

Technology is a tool, there is no doubt about it. But, like any other tool, you have to figure out how to make it useful for your needs. So put down your laptop and have a good read. Your email can wait.

About Homer Yonker

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