Faculty student research team to examine media portrayal of Native Americans

Hector Rendon

Representations of indigenous populations in the news media are at the center of a research project funded and led by Hector Rendon, assistant professor of communication at the Newhouse School.

The project, which will run from January to May, is funded by a grant from the Syracuse Office of Undergraduate Research and Creative Engagement (The SOURCE).

Rendon will hire two undergraduate students to help conduct research on depictions of Indigenous people in television reporting. By examining the country’s four major news networks (ABC News, NBC News, FOX News, and CNN), the team will seek to identify patterns of media coverage of Indigenous populations and compare specific patterns of Native American representations between the networks. .

“This is a great opportunity for Newhouse undergraduates who want to develop their research skills,” says Rendon. “I believe that this kind of project, focused on social justice, can have a positive impact on the careers of the students, but also on the community, because it will help us to better understand how the Amerindian populations are generally represented by the news. . industry.”

Once the team completes the research project, Rendon says the intention is for the study to be published in an academic journal with the student researchers as co-authors. “Publishing in an academic journal while still at the undergraduate level will give our students a great advantage in their careers,” says Rendon.

SOURCE’s mission is to foster and support diverse undergraduate participation in faculty-led academic and creative research. Participating students move from research training or other creative skills to designing and revising the structure of their projects, to original and timely research, creative and professional contributions.

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