Science, Technology, Engineering and Mathematics (STEM) Toys Market Size to Increase by USD 964.09 Million | Market Insights highlights the growth of a collaborative environment in educational institutions as a key driver

Supplier Information
The STEM toy market is fragmented and vendors are deploying various organic and inorganic growth strategies to compete in the market. Market sellers should focus more on growth prospects in fast growing segments while maintaining their positions in slow growing segments.

The report analyzes the competitive landscape of the market and offers information about several vendors of the market, including:

  • Elenco Electronics Inc.
  • Hasbro inc.
  • Johnco Productions Pty Ltd.
  • Learning Resources Ltd.
  • LEGO AS System
  • Mattel inc.
  • Melissa & Doug LLC
  • Ravensburger AG
  • Smartivity Labs Pvt. Ltd.
  • Spin Master Corp.

Discover additional highlights on the growth strategies adopted by suppliers and their product offerings, Read a free sample report.

Geographic market analysis
APAC will provide maximum growth opportunities in the Science, Technology, Engineering and Mathematics (STEM) toys market during the forecast period. According to our research report, the region will contribute 35% of the global market growth and is expected to dominate the market until 2025.

For students in classrooms and similar learning environments, parents and instructors support context-based learning over traditional exam-based learning. Students of China and Southeast Asian countries such as Hong Kong and Singapore flocked to United States and the UK for higher education. As a result, the governments of these countries were prompted to incorporate essential components of Western education to improve the quality of education and infrastructure in APAC during the forecast period.

In addition, countries like APAC, North America, Europe, MEA and South America are expected to become prominent markets for the Science, Technology, Engineering and Mathematics (STEM) toys market during the forecast period.

Learn more about the geographic spread of this market along with the detailed analysis of major regions.

Analysis of key segments
The growth in the market share of science, technology, engineering and math toys by the offline segment will be significant during the forecast period. Specialty stores, department stores, hypermarkets and supermarkets, as well as general retailers that sell STEM toys, make up the offline category, which remains the primary distribution channel.

Globalization has boosted investment in traditional commerce, which has increased the number of specialty game stores offering science and educational toys. Customers with impulse buying habits prefer to buy STEM toys on the offline channel because they can make a quick purchase and take ownership of the products immediately. The shift from traditional exams to a concept-oriented approach has played a major role in the growth of the STEM toys market in 2020 and is expected to grow during the forecast period.

See the FREE sample: to know additional highlights and key points on various market segments and their impact in the years to come.

Main market drivers and trends:
the growth of a collaborative environment in educational institutions is the driving force behind the growth of the STEM toy market. The transition of learning methodologies in educational institutions from traditional exam-based education to a contextual approach is a major contributor to the growth of the market. Teachers and students can link key concepts such as critical thinking, statistics, creativity, and debate with play-based learning and practical examples when STEM toys are used in the classroom. This allows students to align their educational and learning activities with job and industry specific learning. Instead of memorizing by rote, students are encouraged to better understand the material through practical examples and illustrative designs in the classroom.

Another trend driving the STEM market is the introduction of subscription services for STEM toys. In addition to retail services, many internet stores offer STEM toy subscription services. The shift to contextual education has resulted in greater use of STEM toys in the classroom. STEM toy subscription services should make people aware of STEM toys and educational toys. This will provide an opportunity for vendors to expand their customer base during the forecast period.

Download a free sample for highlights on the drivers and market trends affecting the toys for science, technology, engineering and math (STEM) Marlet.

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Scope of the science, technology, engineering and mathematics (STEM) toys market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a 5% CAGR

Market growth 2021-2025

$ 964.09 million

Market structure


Annual growth (%)


Regional analysis

APAC, North America, Europe, MEA and South America

Efficient contribution to the market

APAC at 35%

Main consumer countries

United States, Japan, China, France and Canada

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Elenco Electronics Inc., Hasbro Inc., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, Ravensburger AG, Smartivity Labs Pvt. Ltd., and Spin Master Corp.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID 19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period,


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us:
Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

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