NEW WATERFORD – At the Crestview School Board meeting on Wednesday, High School Principal Laura Nappi and Board Chair Missy Wellman announced the launch of the new partnership between Crestview art students and Phantom Fireworks.
The students will work with the national company, helping to design packaging for some of their new items that will be sold in their stores starting this summer.
According to information provided by Wellman, Jessi Dragoiu, Purchasing and Product Development Manager for Phantom Fireworks, was recently at school and talked with the students about the remarkable potential this project can bring for future career success.
Wellman said she attended the meeting with Dragoiu and the students and felt there could be no better person to come to the school and connect with the students, who are excited about the project. .
“I was ready to walk through a wall after hearing Dragoiu’s speech”, Superintendent Matthew Manley said of the inspiration provided, adding at the end of this project that some of Crestview’s student artwork will end up on real packaging across the country and the world. “It’s about the most real or authentic learning possible.”
Student designs will have the potential to be part of the marketing of products sold at Phantom Fireworks stores across the country. Wellman said students will work directly with company representatives to learn about the complex process of launching a new product. They’ll study customer demographics, the challenges of selling a product you can’t test before buying, and understanding the legal requirements needed on a package. Students will have the opportunity to tour the facilities and even consider possible internship and employment with the company upon graduation.
Additionally, Phantom Fireworks will provide an opportunity for grade 8 students at Crestview, who are challenged by the company to review a new marketing plan for a product that has not sold well in its stores. Students will develop an understanding of why the product is currently not selling well, considering who they want to sell the item to and how they can change the product to reach that demographic.
Grade 8 students will suggest ways to possibly repackage the item and even change the name of the product.
“Phantom is thrilled to partner with the next generation of creative minds in a community where it all started,” Dragoiu said in a statement provided by Wellman. “We are already passionate about being a major player in this field and it is exciting to work with children. Phantom is a product of this valley and we look forward to tapping into the next generation of creativity here at Crestview,” she said.
Through Silver Apple Inc. partnerships in conjunction with the Columbiana County Educational Services Center, the goal is to help students discover possible career opportunities for their future.
In an additional project, 5th, 6th, and 7th graders are working on a project with Buckeye Credit Union. Manley said the idea was for students to help design a building, find a site for the location, and come up with a proposal to convince the company to move a location to the area.