Associate professor and former strategy consultant Marc Baaij has published a second edition of his book ‘An Introduction to Management Consulting’. The book for practitioners and students provides essential management knowledge as applied by the world’s leading management consulting firms.
With nearly four decades of experience in the professional services and education sectors, Dutchman Mark Baaij is currently Associate Professor of Strategic Management at the Rotterdam School of Management (RSM).
Prior to his academic career, Baaij spent time with a number of leading professional services firms, including seven years with IBM and four years with Boston Consulting Group (BCG).
Having worked for one of the biggest names in global consulting, Baaij is well placed to impart his expertise to those seeking knowledge and knowledge about the world of consulting. In 2014, he sought to do just that, with the first edition of “An Introduction to Management Consultancy”; a 600-page text providing invaluable management knowledge and skills in strategy, change, analysis, problem solving, solution implementation and decision making.
Including resources for faculty and students, as well as beginning consultants, the book outlines key skills for successful consulting and is structured around learning objectives to enable understanding of the “what”, the how’, ‘when’ and ‘why’ at the macro and micro levels of management consulting. The book also gives interesting real-life examples and additional web material for study.
Speaking at the first edition, Sander van ‘t Noordende, former board member of Accenture, said: “I have never seen such a book on management consulting before: it sets a new standard. This book is extremely comprehensive and covers all relevant topics.
As complete as the initial copy was, however, the eight years since its release have brought with them a whirlwind of changes. As such, the best practices applied by the world’s leading management consulting firms, such as McKinsey & Company, Boston Consulting Group and Bain & Company, have also had to change rapidly.
After updating its text to adapt to the world after a period of disruption, Baaij has published a long-awaited second edition of ‘An introduction to management consulting‘.
In addition to the latest developments in management consulting firm methodologies, updates to this new edition include; a more elaborate step-by-step guide for structured problem solving, the introduction of newer methods such as “Design Thinking” and “Agile Process Models”; and a more detailed discussion on the development and implementation of the solution.
Speaking about the new edition, Baaij said: “During my 20 years of research in the industry, I have worked with managers, partners, former seniors and most of the major consulting firms in the world. By training thousands of people and overseeing hundreds of projects in the field, I have refined my approach to meet the needs of inexperienced consultants. »
The second edition has already been warmly received by university and industrial teachers (who use the book in their induction programmes), students and industry figures. According to Andreas Werr, professor of management at the Stockholm School of Economics, the “detailed and insightful presentation of the management consultant’s toolkit and problem-solving methods” will be “an invaluable resource for any aspiring management consultant”. .
Anthony Buono, professor of management at Bentley University, argued that the book could be “just as valuable for those wishing to enter the consulting industry as for new managers for whom working with consultants is a new experience. “.
Meanwhile, in a review of the text by an Amazon customer, independent consultant Colin Savage remarks that it provides “a detailed, easy-to-read insight… into the secretive and opaque world of management consulting.”