In the latest episode of China from all angles, host Wes Chen interviews Louis Luk, CEO and founder of guitar company Lava Music. The creator of smart guitars develops instruments and provides educational services that merge software, hardware and humanity.
In 2013, Luk founded Lava Music on the Musicians Institute Hollywood campus with a few friends. At first, Lava mainly distributed guitars overseas in China, as the country had limited access to international guitar brands.
Later, Luk decided to combine technology and music to create new, cutting-edge instruments capable of producing innovative music.
In 2017, after years of development, Lava launched Lava Me, the world’s first monocoque carbon fiber guitar. In 2021, the company upgraded the product, turning it into the world’s first smart guitar. With a touchscreen and apps, this unrivaled instrument allows users to perfectly personalize their sound.
Lava is now one of the largest carbon fiber guitar manufacturers in the world, with over 100 patents and seven international design awards to its credit.
In this episode of CFAA, Luk takes us back to the early days of Lava Music and reveals some of the struggles he faced along the way. He also reflects on the term “Made in China” and the impact of its negative connotations on Chinese entrepreneurs.
Get to know Luk, who represents a new generation of Chinese entrepreneurs who are revolutionizing the music industry through technology.
“China From All Angles” is brought to you by East-West Bank, the premier financial bridge between the United States and China. Listen to the first episode of the new podcast on Spotify, Apple Podcasts, Amazon Podcasts, SoundCloud and 小宇宙.